LOS ANGELES—Want to give your bedroom playmate the props that he or she deserves? Now you have the chance to let the world know just how good your partner is behind closed doors. Wet International, manufacturer of a best-selling specialty line of personal lubricants and intimacy products, announced today the launch of a new online application appropriately branded “World’s Greatest Lover.” Wet teamed up with Oddcast, a leader in participation marketing, to develop and launch this fun tool just in time for Valentine’s Day.
Nominating someone for the World’s Greatest Lover is a snap. Users simply log on to MyWorldsGreatestLover.com, upload a photo from their computer or via Facebook Connect and the software automatically creates an official newscast crowning the nominee, complete with remarks from an esteemed panel of judges. Users can then send their creation to friends and family or post it to more than 50 social networking applications (e.g., Facebook, Twitter, Wordpress, Blogger, etc.) to spread the news beyond email inboxes and into the social media sphere.
“Part sentiment and part gag, we thought this would be the perfect compliment to the flowers, chocolates and romantic candlelit dinners that are so popular during the Valentine’s Day season,” said Jennifer Martsolf, vice president of marketing for Wet International. “The app is also a perfect match for the Wet brand. Wet Personal Lubricants and Inttimo by Wet Massage Oils and Shave Kremes are all about bringing two people together for a more pleasurable intimate experience, longer-lasting satisfaction and greater performance, and we love this opportunity to get people talking about what they feel makes someone the World’s Greatest Lover.”
“This campaign was a joy to plan and execute. It is a great example of how our social marketing technologies can be used to engage users to spread the word and participate in the conversation,” said Sandy Smallens, EVP at Oddcast. “Creating a viral hit does not have to be a crapshoot; we engineer our campaigns to succeed from the ground up—from the concept phase all the way through guaranteeing broad and meaningful distribution to the desired audience. With ‘World’s Greatest Lover’ we’re looking forward to driving a lot of smiles—and brand engagements.”
To build awareness for the Wet campaign, Oddcast will activate the mash-up application through social media seeding. The team at Oddcast works proactively to determine target audience and demographic, and craft a customized creative and distribution plan to yield guaranteed results.
Doctor recommended and trusted for more than 20 years, Wet is a market leader in the development of personal lubricants with a commitment to enhanced intimacy and sexual well being.
Founded in 1989 by Michael Trygstad, Trigg Laboratories manufactures premium sexual wellness and consumer healthcare products and is parent company to Wet International Inc. Developed, formulated and packaged at Trigg Laboratories’ 52,000-square-foot, state-of-the-art facility in Valencia, Calif., each of Wet’s 80-plus products are tested to comply with stringent FDA medical device regulations and boast exceptional purity, consistency and comfort levels. Wet is currently available in 62 countries.
Oddcast is the leader in user-personalized participation marketing. The New York-based company provides end-to-end solutions powered by proprietary video, photo, voice and avatar platforms, enabling brands to amplify customer engagement throughout the social net. Oddcast has powered some of the Internet’s biggest viral hits. The company’s products serve millions of customers monthly via a hosted web service. Oddcast’s clients include many of the most recognizable consumer brands.
