Hormonegentic. I can't pronounce it either, but that's what these pills say they are. What that means, from the standpoint of someone educated by the writing on the label (you can learn everything you need to know in life by reading labels, I'm telling you), is that it's formulated from edible plant extracts and then processed by a unique proprietary manufacturing technology to maintain the intrinsic value of the botanical ingredients. Now, in layman's terms, that essentially translates to, naturally makes your wee-wee go zoink! And they're blue. Pretty sweet, huh?