Everyone's got a ruler, and every man has attempted to measure himself, but how can anyone be sure they're doing it right? Size of a Man has taken the guesswork out of measuring one's johnson with its new Phallumeasure. It comes attractively packaged in a cardboard box with a built-in, perforated ruler to measure one's girth, making the packaging useful and not just more waste for a landfill. Inside the box, the actual plastic tube is housed in a soft velveteen pull-string bag to protect it against being scratched while stored. The tube itself is made of sturdy, clear plastic and has measuring lines in both inches and centimeters. This could make it the perfect up-sell item to drive men back to your store for erectile-enhancement products. Why not beat them to the punch and display The Final Say near the cock pumps with a sign that taunts, "How do you measure up?"