SEATTLE— “Developers, we’ve got your back,” stated Jesse Adams as he announced the partnership between the MiKandi App Market and mobile advertising network Reporo. “Our partnership with Reporo is our latest effort to help developers earn more for their hard work by providing them with another adult-friendly monetization method for their adult-friendly apps.”
Starting today, MiKandi developers can join the largest adult mobile ad network by logging into developer.mikandi.com. After registering with the Reporo system from within the developer dashboard, download the Reporo ad serving SDK. Developers can monitor earnings, impression volumes, CTRs and CPMs within the MiKandi developer dashboard. Developers retain 60 percent of all revenue generated by their applications.
"Reporo serves almost 7bn ads per month for our web and app publishers and the number keeps on growing. Their revenues are increasing month on month,” said Reporo’s Global Publishing Manager, Ben Keirle. “This partnership allows a mutually beneficial opportunity to deliver higher revenues for all."
Developers rely on three models of monetizing applications: pay per download, in-app purchases and free, ad-supported applications. Prior to MiKandi, developers of adult applications were shut out of all three models. In November of 2010, when MiKandi launched its virtual currency, dubbed MiKandi Gold, developers for the first time had the power to sell their adult apps. Shortly after, MiKandi released its in-app billing API, which allows developers to up-sell additional content within applications. MiKandi’s partnership with Reporo rounds out the third component of monetization, bringing an adult-focused ad network into the fold.
Unclear guidelines of acceptable content in mainstream ad networks concerns developers of adult applications. One such developer, Mystic Game Development, revealed that although the censored version of their controversial app, iBoobs, was approved for distribution in the Android Market, the Google-owned ad network utilized in the app suddenly stopped serving ads.
“It became clear to us that we needed a solution for our developers that delivered relevant ads to their adult apps with transparent guidelines,” explained MiKandi president Jesse Adams. “We found that Reporo’s flexible system integration and innovative approach to delivering adult ads offers exactly what MiKandi and our developers need.”
Developers can register at developer.mikandi.com.
