STOCKHOLM, Sweden—LELO’s Hex condom grabbed headlines and attention when it was introduced last year, and now even celebrities are taking note.
Multiple Grammy-winning rapper 50 Cent expressed love for the uniquely-designed condom on his Facebook page recently.
His post, which he reportedly made after reading an article about the condom on the OMG Facts website, has been liked, shared and commented on thousands of times.
LELO officials report the post apparently led to a major uptick in sales of the condom.
“What a testament to the power of social media!” LELO CMO Steve Thomson said. “To drive such a huge volume of interest from the back of a single Facebook post is amazing. While we of course would have liked an opportunity to make it clear that no condom is truly ‘unbreakable’ and so on, we can only welcome 50 Cent’s commitment to safe sex. The more condoms in the world, the better.”
LELO has been mentioned in the past by celebrities such as Kim Kardashian, Gwyneth Paltrow, Caitlyn Jenner and most recently was featured on reality TV show WAGS Miami, on E! Entertainment, and even featured prominently in a Hollywood movie titled Christmas Party, with Jennifer Aniston and Jason Bateman.
50 Cent’s Facebook page currently has 37.5 million fans; unsurprising then that such a public endorsement should result in so much run-off interest and sales. Media attention continues to grow for Hex, which originally broke records when it smashed its own crowdfunding goals on launch.
Interested retailers can contact [email protected] for more information.
