BATH, England—Thanks to major coverage from mainstream press outlets throughout the U.K., Lovehoney’s first major product for 2016: the Sqweel XT for Men.
The piece debuted in January at the ANME Founders Show and at that time sold 2,000 units; company officials said orders have continued to increase since then.
“We’re unable to keep the Sqweel XT on shelves, such is the level f orders at the moment,” said Lbovehoney’s General Sales Manager Jim Primrose. “Our trade customers are having to pre-order more stock, which will be arriving very soon.”
Since the debut, mainstream press has written about the product in great detail. Europe's biggest free newspaper, Metro, told its 4 million daily readers that it was “just the job” for male pleasure, while the U.K.’s most popular newspaper, The Sun, raved to readers with the jokey headline “Who needs a girlfriend?”
The Daily Star called it ‘a game-changing pleasure device’ in an article that was shared more than 250 times online. The Daily Express, also featured the Sqweel XT.
“Last year, we predicted that 2016 would be the Year of the Male Sex Toy and this just goes to show that that was correct,” Primrose said. “The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT and other male toys across our brands.”
The Sqweel XT features two sets of Turbo Tongues, soft and extra firm, which rotate in three speeds and three pulsating patterns to simulate intense oral sex action. USB rechargeable, the toy offers the ultimate joy for men on tap.
Its predecessors, the Sqweel 2 and Sqweel Go Oral Sex Simulators for women, are among the best-selling oral sex toys on the market.
U.S. customers can book a training session about Sqweel XT and the rest of the Sqweel brand with Lovehoney’s Brand Development Manager Sabrina Earnshaw by emailing [email protected].
Product videos and images for all of Lovehoney’s core brands can be downloaded from its new trade website LovehoneyTrade.com.
