For years, there’s been little to no true innovation in the area of anal plugs. Granted, there have been new colors, new materials, even the addition of vibration, but in the end (see what we did there?) it’s been a lot of the same. Now, b-Vibe is really shaking things up. The Rimming Plug, b-Vibe’s first product, has rows of rotating beads—traditionally found in rabbit-style vibrators—that mimic the sensation of analingus. The plug also boasts vibration in the tip. The waterproof plug comes with a wireless remote control.

Website: bVibe.com

Retailing: Consumers who are fans of anal play will definitely appreciate this new item, so make sure it’s positioned front and center in the appropriate sections of your store.

Materials: Silicone

Power: Rechargeable

MSRP: $$$$