Created by Semprae Laboratories, Zestra has received plenty of mainstream attention on various TV shows—it has Kris Jenner (head of the Kardashian brood) as a spokesperson. The lubricant is a water-based formula that is supposed to give a more natural feel, like the body’s normal lubrication.
Website: Zestra.com
Retailing: The lubricant has some built-in name recognition.
Display: Shelf
Sizes: 3-ounce bottles
MSRP: $