This cock ring is a little different from the majority on the market. The heart-shaped clitoral stimulator above the small stretchy ring has a push-button vibrator that will turn on each time something presses against it (e.g., the clit of the partner who's wearing it). It also can be switched on so that it vibrates continuously. The ring is designed to go around the shaft, as opposed to going around the shaft and balls, although it certainly is flexible enough for that. In a competitive market, it's all about having more options at an affordable price, and this cockring is a winner in both categories. $