The high-fashion photography on Baci’s boxed lingerie has always been one of the hallmarks of the brand—as well as the lanky, runway-ready models shown wearing these lace and mesh confections. But with queen-size styles available, shoppers who thought Baci might not be for them will reach for the new boxes with confidence, drawn by the attractive, more well-padded models. Our favorite so far: the Ruffle Mesh Nightie, a mesh top that just covers the crotch. The bustline and the hem are decorated with two rows of hot pink mesh ruffles trimmed in lace. The box shows front and back views plus a detail shot, and shoppers can scan the QR code to see a product video. And the box and the clothing tag include information in eight languages.
Website: BaciLingerie.com
Retailing: Panties are not included, so take the opportunity to upsell.
Sizes: One Size, Queen Size
Display: Hanging or shelf
MSRP: $