We originally intended to use this space to sing the praises of Ride, Sliquid's relatively new men's lube line, but then we got our hands on the company's brand-new shave cream, Ride Razor. As much as we love Ride's silicone and H2O lubes-believe us, we really do-these new shaving formulas called for our immediate attention. Like its sister lotion, Smooth, Ride Razor is lanolin-free, paraben-free, and hypoallergenic, with a slightly thicker formula that helps soften the natural coarseness of a man's beard. Mango and shea butters provide extra moisturizing oomph, making Ride Razor perfect for all parts of the body. We're also impressed by the fragrances, which are manly yet won't put off the ladies. Wild Lemongrass has an herbal appeal, while Naturally Fresh has a cool eucalyptus scent. Both feel great on the skin and will keep your customers coming back for more.
MSRP: $