It’s been more than two years since we first laid eyes on the Joya 4U line of toys at a European trade show, and we still can’t stop talking about them. The two designing women who created the line have done everything right, from product material to packaging, to create a female-friendly line that stimulates all the senses. First, the shape of the toy is unlike any other, anatomically designed to stay in place as it excites the G-spot, vagina and clit all at once. And it looks as beautiful on the shelf as it does in use. Crafted from the highest grade of silicone, it’s easy to clean, safe for the body, and will last a lifetime if properly cared for. We’re also partial to the packaging, which emulates a book, complete with the tale of Chinese courtesan Su Xiaoxiao, aka “Little Su.” Like the object itself, the graphics on the reusable storage box are clean, inviting and discreet. We cannot stress enough the need to have premium toys like this at the ready for your more discerning customers, or for those who may have spent less on a cheaper item and now want to take a step up. In this regard, Little Su Natural is a great addition to your top toy line, offering something different that can be used alone or with a partner.

Retailing: Female-friendly product and packaging design, body-safe materials, multi-point stimulation—it’s a must-have item.
Colors: White, black, red.
Display: Shelf
MSRP: $$$