First of all, it s a Tantus product. That alone gives this fantastic silicone dildo prestige. Then there's the cool look of the thing. It's rather opaque and quite glittery. In other words, it's really, really pretty and particularly eye catching. And then there's the awesome shape of it, curved just right, for superior G-spot stimulation. And it fits beautiful in most strap ons. Add to that the sanitary nature of high-quality silicone such that it can be boiled, tossed in the dishwasher, etc., and this will surely be a premium item in your store.