This male enhancement supplement from Affirm XL is making a bid for market share, backed with a marketing campaign featuring spokes-rapper Warren G. (check out the spots on Youtube.com/AffirmXL). The all-natural formula holds out the promise of harder, longer-lasting erections—and minimal side effects.

Website: AffirmXL.com
Retailing: The classy packaging should appeal to a wider demographic.
Ingredients: Red ginseng, tribulus, maca, various vitamins and minerals
Contents: One-month supply (10 pills)
MSRP: $$