LOS ANGELES—As Pride Month 2026 begins, Wicked Sensual Care is marking a major milestone: the brand has donated more than $75,000 to LGBTQIA+ and social justice organizations since launching its simply® Aqua Special Edition initiative in 2021.
“At a time when LGBTQIA+ communities are being targeted in so many ways, it is essential for brands to do more than show up during Pride,” said Jessica Drake, Wicked Sensual Care’s Director of Marketing and Product Development. “We have to show up loudly, proudly and consistently. This campaign is about honoring queer history, protecting queer futures, and making sure our community knows we are not backing down.”
The program has grown into a year-round giving initiative, with Wicked Sensual Care making monthly donations to organizations that support queer, trans, Black, immigrant, reproductive justice, and community care efforts. Past beneficiaries include the Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, Services & Advocacy for GLBT Elders (SAGE), Gay & Lesbian Alliance Against Defamation (GLAAD), Immigration Equality, Equality Florida, Brave Space Alliance, Lavender Rights Project, True Colors United, Equality Texas, Transanta, Trans Continental Pipeline, Georgia Equality, Making Gay History, The LGBTQ Foundation of Kansas, Invisible Histories and many more.
For Pride Month 2026, Wicked Sensual Care will continue its support by donating a portion of proceeds from its entire Simply collection, including the wildly popular simply timeless® line, to the Marsha P. Johnson Institute and Invisible Histories Project.
From limited-ingredient lubricants and toy cleaners to the perimenopause- and menopause-focused Simply Timeless collection, the Simply line reflects Wicked Sensual Care's commitment to inclusivity through both product development and community impact.
