LOS ANGELES—Pineapple Support, a nonprofit organization serving the mental health needs of the adult industry, will host a Cream Pie Challenge fundraiser throughout August.
The event aims to raise funds and awareness for mental health services dedicated to performers in the adult industry.
The Cream Pie Challenge encourages performers, fans, and supporters to create and share videos of themselves getting pied in the face using whipped cream or their dessert topping of choice. Participants can then nominate five others, helping spread the campaign widely and increasing support for mental health resources.
This campaign is open to everyone, including performers, content creators, fans, and allies. To participate;
1. Take a pie: the participant will record a video getting pied in the face with whipped cream, shaving foam, or dessert topping of choice
2. Donate: Visit pineapplesupport.org/creampiechallenge to donate.
3. Challenge others: post the video, tag @PineappleYSW, and nominate five friends to get creampied (and donate, too).
4. Spread the word: use hashtags #CreamPieChallenge and #CreamForACause to help spread the message
Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 15,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support.
Said Tanit, "This industry gives so much joy to so many people, but performers often face stigma, isolation, and emotional stress. The Cream Pie Challenge is a fun, creative way for the community and fans to come together and say: Your mental health matters."
Brands and influencers can get involved by sponsoring therapy sessions, organizing team pies, matching donations, or simply promoting the challenge across social media. For more information and to participate in the challenge, visit pineapplesupport.org/creampiechallenge.
