Lauren Phillips Named YouPay Brand Ambassador
HOLLYWOOD, Calif.—Lauren Phillips has partnered with wishlist platform YouPay as a brand ambassador.
YouPay helps creators build stronger connections with their audiences and is private, safe, and secure for gifters and creators. Fans can give their favorite creators cash, gifts, items, and even experiences (like vacations, dinners out, and more).
Phillips has joined forces with YouPay to show how gifting has become a meaningful part of the creator economy. She will share educational content, social media collabs, wishlist experiences, unboxings, and BTS insights into how she incorporates YouPay into her business. Phillips will not only promote the platform, but YouPay will also document her real-world experience integrating YouPay into her established creator business. Their partnership will explore how wishlists, fan gifting, crowd gifts, and other features on the YouPay platform complement traditional creator revenue streams while strengthening fan engagement and maintaining privacy and security.
"I’m excited about this partnership because it gives me the opportunity to actually use YouPay within my business and share the experience honestly with both my fans and other creators. As the creator economy continues to evolve. I love exploring new ways for fans to connect with and support the creators they enjoy. The partnership represents a collaboration between an established creator and a growing creator-focused platform. I’ll be providing an authentic look at YouPay from both a creator and entrepreneurial perspective," Phillips said.
“Having Lauren join the team is a big moment for us. She’s built a business that other successful creators respect, and she talks about it openly rather than selling a version of it. Working alongside Lauren, we get to show new and established creators the benefits of gifting instead of just telling them it works,” said Matt Home, YouPay CEO.
Learn more at Youpay.co.
Explore Phillips' toy collection at Kiiroo.io and visit her official site at Laurenphillips.com.
In this story
1 person