LOS ANGELES—JustFor.fans (JFF) is celebrating its eighth anniversary, marking the launch by founder Dominic Ford of a creator-first fan site built from within the industry.
Since its 2018 debut, JFF has established itself as a leading subscription platform driven by strong payouts, global creator events, continuous product innovation and full performer control over how they present, market and monetize their work.
“I wanted a fan site that came from the industry, not one that came into the industry just to make money,” Ford said. “I wanted something that really understood the gay side of the business, was model-first, and created a safe space for all models. The goal was always to build a community, not just an e-commerce platform.”
Ford personally coded the platform, and says the newly launched JFF 3.0 carries its signature “creator-first philosophy.”
“With the new version of the site, we hope to keep growing and serving our community even better, always with pride, visibility and strength.”
For more information, visit JustFor.fans and follow the brand on Bluesky and X.
