LOS ANGELES—JustFor.fans (JFF) is celebrating the success of Collab Week Puerto Vallarta, its inaugural international model collaboration event held December 2–8 in the heart of Zona Romántica.
With over 200 models in attendance—more than 50 percent of them first-time visitors to Mexico—and support from over 15 local businesses and sponsors, the event exceeded expectations and set the stage for even bigger plans in 2026.
“Our inaugural Collab Week was way more successful than we thought it was going to be,” said JFF founder Dominic Ford. “Creators can’t stop talking about it a week later, and store owners in town reported much higher sales than usual. It was a win-win for everyone.”
The week featured sold-out housing at Almar Resort, exclusive filming access at Spartacus Bathhouse, VIP privileges at Mantamar Beach Club, and nightly sponsored parties across the city.
“What was unexpected to me was how engaged the content creators were with each other,” Ford said. “Some filmed six months’ worth of content, but more importantly, they felt like they met their family. They felt seen.”
JFF has already begun planning Collab Week Fire Island for August 2026, with additional cities under consideration. Ford also confirmed that the annual JustFor.fans Anniversary Conference and Party will return to Palm Springs in May for its eighth year.
“Collab Week was a party with purpose,” said Ford. “It showed us that when you bring models together in an open, supportive space, magic happens. We can’t wait to do it all again—bigger, louder, and even more connected.”
For more on future events, visit JustFor.fans and follow on X. For updates and photos from the event, visit CollabWeekPV.com.
