LOS ANGELES—The latest edition of Holly Randall’s Wet Ink Magazine features “How Do I Decide Who I Am As a Performer?” a new first-person advice column by Lexi Luna.
In the column, Luna advises “develop your brand identity,” while warning that “when you don’t decide on your brand, be prepared for others to either do it for you or be confused by you.” She then breaks that foundation into three core ideas—your name, your presence, and your boundaries.
But more importantly, she explains “Your name is your first brand decision, so treat it like one.” She also reminds performers that “the platforms are like storefronts in a mall you don’t own.” She urged readers to build a public self that can feel “warm, real, and relatable without being fully you” and reminds them that “You are a small business. The most important product is you. Brand accordingly.”
For Randall, Luna’s advice is invaluable to creators trying to find their footing. “Lexi has a real gift for taking things performers struggle with and breaking them down in a way that feels smart, direct and, immediately useful,” she said. “This is exactly the kind of voice I want in Wet Ink. We’d love for this to grow into a regular column because she has so much to say and she says it incredibly well.”
To read the article, click here or visit WetInkMag.com and follow the brand on Instagram at @WetInkMag. To submit creator pitches, visit WetInkMag.com/write-for-us.
For more information, visit HollyRandall.com and HollyLinks.com.
