Erika Lust Combines Cowgirls, Cowboys With AI in 'Texas Ride 'Em'

LOS ANGELESErika Lust, is debuting "Texas Ride 'Em," a new scene that blends artificial intelligence with hardcore action, streaming now on ErikaLust.com.

Starring Barbie Rose and Curved Marvin, the scene is described as being directly inspired by pop star Beyoncé as Lust channels the music icon's fierce energy in her "Texas Hold 'Em" music video. 

The new scene, directed by Lust and shot by Andrea Mezquida Torrent, follows the story of a fierce and fearless cowgirl who roams untamed with her power and sensuality on full display. She takes control in a passionate encounter with a rugged cowboy, where she combines cowgirl positions with a cowgirl sex machine.

“We loved how Beyoncé captures the fierce independence of Texas women," Lust said. "We wanted to bring that same energy into our film, where the woman takes control and owns her pleasure. Texas Ride 'Em is all about flipping the traditional narrative and celebrating female power.”

The new release also incorporates advanced AI technology into key aspects of production, from visual effects to pre-production workflows, making it a first for the studio.

“'Texas Ride 'Em' is more than just an erotic film—it’s a statement!" Lust said. "By blending Beyoncé’s unapologetic boldness with state-of-the-art AI technology, we are breaking barriers and reshaping the way we consume adult entertainment. The film is sexy, empowering, and stimulating—a perfect storm of art, technology, and social commentary. Don't miss this groundbreaking film!”

For more information, visit ErikaLust.com.