Content Creator Roux Partners With Hint Water
NEW YORK—Content creator Roux has partnered with consumer brand Hint Water after being approached directly to join its #ThirstTok campaign.
The collaboration has been in development since May, with Hint inviting Roux to put her own spin on the campaign’s playful premise.
“Hint reaching out to me directly made this feel especially exciting,” she said. “I love when a brand understands my sense of humor and gives me room to make something that feels natural for my audience. We had been working on it since May, so seeing the content get such a great response made the whole experience even better.”
The new deal is the latest for Roux, whose business spans social media and adult subscription platforms. The campaign adds a nationally recognized consumer brand to her growing portfolio of partnerships.
Roux’s #ThirstTok content is available through her social channels.
For more updates follow Roux on her social media links here.