LONDON—CAM4, a global live-streaming platform for adult creators, was named Cam Site of the Year for the second consecutive year at the 2025 SNAP Awards, held on June 19 at The Steelyard in London.
Said Mark Hassell, UK regional manager at CAM4, "This award isn’t just about CAM4 as a company—it’s about the people behind every broadcast. Our community shows up, supports one another, and creates a space that’s truly unique. This win belongs to all of them."
As a headline sponsor, CAM4 underscored its commitment to elevating creators by supporting three marquee categories:
• Female Content Creator of 2025 – Mamaplugs
• Female Performer of 2025 – Yasmina Khan
• Webcam Performer/Broadcaster of 2025 – Rosie Valentine
Hassell added, "Championing performer success is core to our mission. We congratulate each winner and nominee for raising the bar on creativity and authenticity."
Over the past two years, CAM4 has doubled its presence in the UK, expanding local support teams, rolling out region-specific marketing, and tailoring product updates to the needs of UK broadcasters. The company achieved a larger, more engaged audience and greater earning potential for performers.
Behind every stream is tech built to elevate creators. CAM4's new Activity Feed—built for seamless mobile streaming—is continually optimized to deliver more control, smarter earning tools, and deeper fan engagement.
Building on its back-to-back SNAP victories, CAM4 plans to:
• Broaden its European presence with localized initiatives
• Introduce advanced revenue and discovery tools for broadcasters
• Host a series of community events to deepen creator-viewer connections
Hassell concluded, "Winning for the second year is a milestone, not a finish line. We’re committed to pushing boundaries—technologically and culturally—to keep our CAMmunity thriving."
Visit cam4.com for more details.
