NEW YORK—Virtue, the luxury “Athletic Lingerie” genderless apparel line is the official sponsor of Addis Fouche’s “The Lust Files,” a sex-positive education event that takes place in New York City every other month at The Soho House, hosted by Fouche and featuring a panel of writers, doctors, sex educators, and adult stars.
“I am very grateful to Virtue for sponsoring “The Lust Files,” their brand of intimate sportswear shakes up my already exciting underwear drawer!” said Fouche. “It’s a brand that completely matches our message, sex is freedom, no matter what your identity.”
"We are thrilled to sponsor the “The Lust Files” Addis’ brave focus on sex-positivity matches Virtue’s core values of fostering honest conversations," said Yotam Solomon. "We designed this entire brand to show people the power that comes from embracing self-truth and honesty in relationships, we all have so much more in common than we realize. Addis represents that freedom ideal.”
Virtue was founded in Los Angeles in 2023 by Israeli founder, designer, and former model, Yotam Solomon to support diverse, sex-positive communities by celebrating individuality, duality, and personal truth. Attendees of “The Lust Files” have received a promotional card with a QR code to receive a free pair of Genderless Jockstraps, its most popular item.
Follow Fouche on X @addisfouche and Instagram @addisfouche.
