LONDON—All Things Worn (ATW) Group, a leading network of fetish-friendly online marketplaces, released its 2025 Year-in-Review report, revealing significant growth across its platforms and a marked shift in consumer interest toward hyper-personalized kink content and experiences.
With 300,000 new members joining in 2025 and more than 515,000 new listings created, the company reports a strong year for adult content creators in the kink space as buyers increasingly turn to niche, creator-driven fetish experiences rather than traditional adult content platforms.
Across ATW’s primary marketplaces—including AllThingsWorn.com, MaleThingsWorn.com, FeetLoversOnly.com, FindomsOnly.com, and DickRatingsOnly.com—sellers collectively earned $18 million in 2025, all commission-free.
The expansion of more than 50 dedicated kink communities has allowed buyers to connect with creators specializing in everything from worn garments and foot content to JOI, latex, fart fetishes, SPH, and financial domination, underscoring the growing demand for very specific and personalized fetish-driven interactions.
Top searches this year reflected a strong appetite for well-worn items, bodily-centric kinks, and role-specific fetishes.
The most searched terms of 2025 included dirty panties, socks, condom, thong, converse, leggings, damp, sneakers, spit, jockstrap, and more.
Slippers Marketplace behavior also revealed the most-viewed listings of the year, with buyers gravitating toward taboo sexting experiences, couples’ used condoms, worn garments with extended wear periods, and specialized foot and footwear content.
Food-smashing foot video (custom requests) and Financial domination continued their upward trajectory, with the largest wallet drain on FindomsOnly.com totaling $13.6K.
Meanwhile, used panties remained the most-purchased physical item across the network, and dick ratings held their position as the most popular digital experience, reflecting the ongoing appeal of personalized fetish review services.
“Our growth is driven by one thing—our members,” said Natalia Baker, Head of Marketing at All Things Worn Group.
“ATW has become the first stop for creators entering the kink space and a full business platform for those with existing fanbases. We’re here to make earning in the kink economy easier, and our goal is simple: keep expanding so creators can earn more, grow faster, and feel supported every step of the way.”
