Abby Rose Raises Mental Health Awareness Through Her NonProfit

LOS ANGELES—Abby Rose is preparing for Mental Health Awareness Month in May by inviting people to participate in The Happy Bean Project, her Texas-based effort to help those dealing with psychological issues.

As the first female Marine to pass the U.S. Marine Corps’ Howitzer Section Chief Course and a popular performer in the adult industry, she has taken on a new challenge in recent years as a dedicated mental health advocate. The Happy Bean Project, a nonprofit initiative she founded in 2019 to support individuals struggling with mental health challenges, provides free coffee and resources to those in need.

What began as a small online coffee shop quickly grew into a hands-on outreach program that is now operating in multiple cities across the U.S. and Canada, with teams of volunteers bringing warm drinks and conversation to homeless communities. Now based in Texas, the initiative continues to serve people in need through local outreach events, helping connect individuals with mental health resources, housing and employment assistance.

Mental health awareness isn’t just a passion for Rose—it’s personal. “My brother has struggled with mental health, drug addiction, and homelessness for over a decade,” she said. “I was diagnosed as bipolar while serving in the Marine Corps. I know firsthand how important support and understanding are. That’s why I started The Happy Bean Project—to create a space where people feel seen, valued, and supported.”

Even with her budding career in the adult industry, Rose remains committed to her mission. “Mental health is something I will always be open to talking about. It’s something that affects so many people—especially in high-stress jobs like the military and entertainment industries,” she said. “No matter what I do in my career, I will continue to give back and spread awareness.”

For more information, follow The Happy Bean Project and Rose on Instagram, @houstonoutreachteam and @itsabbyrosemain. For all of Rose’s links, click here.