NEW YORK—YouPay has launched its third annual Gifting Month this July, a month-long fundraising initiative supporting Pineapple Support, a nonprofit providing free and subsidized mental health resources to adult creators worldwide.
“Over the past two years, the YouPay community has shown up in a big way. To date, we have raised over $17,000 and heading into year three we’re not slowing down,” said Matt Holme, CEO of YouPay. This July, YouPay will donate 50 cents to Pineapple Support for every gift purchased through the platform.
Whether you’re a creator sharing your wishlist or a fan sending support, every transaction counts. What started as a one-off campaign has become a core part of YouPay's mission. Creating content is a career—and like any career, it comes with pressure, burnout, and moments where having someone to talk to makes all the difference.
“We’ve always believed that a healthy creator economy runs on more than transactions. It runs on people actually being okay. That means access to therapy, crisis support, and mental health resources—especially in an industry that doesn’t always make those things easy to find,” said Holme.
How to Participate
Send or receive a gift through YouPay any time in July, and 50 cents goes directly to Pineapple Support. It’s that simple.
Creators: share your YouPay link.
Fans: use it.
You can also spread the word by tagging YouPay and Pineapple Support on social media and using #giftingmonth. YouPay is a global gifting platform for adult content creators and their fans. Learn more at youpay.co.
