YouPay Charity Campaign Raises $13,000 for Pineapple Support
NEW YORK—YouPay, a global gifting platform for adult content creators, raised $13,000 for Pineapple Support, a mental health nonprofit serving the adult industry, through its third annual July charity campaign.
The contribution marks a milestone for the partnership. Since launching the annual giving campaign in 2024, the YouPay community has raised more than $30,000 to support mental health resources for performers worldwide.
"When we started this initiative a couple of years ago, the goal was to build something sustainable and make mental health a core part of the conversation in the creator economy. Seeing our user base rally behind this cause year after year, especially as our platform grows globally, has been fantastic. Crossing the $30,000 mark is a reflection of our community genuinely looking out for one another," said Matt Holme, founder and CEO of YouPay.
The funds raised from this year’s campaign will directly fund low-cost and free therapy sessions, along with other essential mental health services for adult industry performers.
"The consistency from YouPay makes a huge difference for us. Mental health advocacy requires steady, reliable backing rather than just occasional help. Because YouPay has turned this into an annual tradition, we can continuously plan ahead and reach performers who urgently need professional care," said Leya Tanit, founder and CEO of Pineapple Support.
The annual campaign is part of YouPay’s broader push toward creator welfare, which also includes sponsoring Pineapple Support’s podcast, "F?CK Being FINE – Real Talk. Real Impact," and launching creator-first tools like YouPay Bio.
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