CYBERSPACE—LesbianKino.com is an example of ‘co-opetition’ in the adult industry; that is, cooperative competition. Sites uploading content to LesbianKino send exit and bounced traffic to LesbianKino for another opportunity to convert the lost sale and claim 50 percent of it. The remaining 50 percent is divided equally between the other sites involved in LesbianKino, so every studio benefits from every transaction.
LesbianKino launched in mid-September 2012 using a platform developed by abbywinters.com, and is enjoying conversion of 861:1 for exit traffic. The site is simple and gimmick-free, with one subscription rate of $19.95 per month. Visitors have free access to 25 percent of the site’s content, but all content is completely free for smartphone visitors. The site aimed to achieve top-of-mind recall, so that when visitors think ‘lesbian,’ they go straight to LesbianKino. At launch, 99 percent of traffic was referred, but after two months direct traffic picked up to 65 percent.
Unlike the standard ‘landlord and tenant’ model, wherein sites ‘rent’ space from a tube site, LesbianKino’s radical approach has been to foster a fairer split of revenues. Soon businesses can advertise on LesbianKino and any advertising revenue will be shared with the partner sites. Currently, the partner sites are abbywinters.com, sapphicerotica.com and vivthomas.com.
“By releasing a mixture of recent and archived video scenes each week, and making some material available for free to visitors, we’re adapting to market demands,” said Viv Thomas.
Garion Hall from abbywinters.com explained, “It was just so obviously simple to partner with these excellent studios, and keep the value and traffic in our own networks.”
Bailey from sapphicerotica.com added, “We’ve built brand equity and every time someone thinks of lesbian porn – even the free stuff – they come to one of our sites, not a tube site, because they know the quality.”
Adding further variety to LesbianKino are guest sites, which are new producers making excellent content. This helps the site add variety and quantity while not adding any additional costs to the partner sites. The variety and quantity of content updated each week at $19.95 means great value for members.
Studios interested in a similar content partnership should contact [email protected].
