FT. LAUDERDALE, Fla.—Segpay, a digital payment processing company, has been honored with two 2025 Communicator Awards by the Academy of Interactive & Visual Arts (AIVA), an international award program recognizing excellence in marketing, communication, and creative work.
The awards review thousands of entries from across the United States and around the globe. Segpay received an Award of Excellence for its 20th anniversary celebratory branding campaign and the Award of Distinction for its animated video series featuring original spokescharacters "Seemore Profits" and "Sassy"—his trusty customer service dog.
Said Segpay CEO Cathy Beardsley, "This recognition from the AIVA means so much to our team. Our brand has always reflected who we are: a trusted partner for high-risk merchants with a focus on innovation, compliance, and client-first service. These campaigns allowed us to celebrate our growth while creatively engaging new and existing merchants around the globe."
The 20th anniversary campaign debuted a new logo integrating Segpay’s carrot symbol into a bold "20," which reflects the company’s expanding global footprint. Developed with long-time agency partner Creaxion, the brand package has been integrated across Segpay’s digital and print platforms.
Segpay’s animated campaign introduced spokescharacters "Seemore Profits" and his loyal customer service dog "Sassy" to help demystify payment processing for merchants. The videos, featuring animated versions of real Segpay employees, are supported by digital, print, and trade show materials and have become key tools for the company’s sales team.
Said AIVA managing director Lauren Angeloni, "In a year where our theme was 'Communication is Connection,' it was moving to see how this idea came to life in the work. Whether centered around emotionally resonant storytelling or marketing effectiveness case studies, the entries reflected the power of communication to bridge gaps between people, platforms, and perspectives. We’re proud to celebrate such a dynamic group of Honorees. And we’re deeply grateful to our Jurors, who, as always, brought care, curiosity, and deep insight to every review."
This year’s Award of Excellence recipients represent the highest honor of the competition. Segpay is among large standout companies such as Netflix, NASA+, Oliver Wyman, George P. Johnson Experience Marketing, Getty Museum, Apple, PepsiCo, McKesson, Savannah College of Art and Design, The Walt Disney Company, NBCUniversal, Zeta Global, Bank of America, and many others.
To view the full list of 2025 Communicator Award winners, visit communicatorawards.com. To watch Segpay’s award-winning animated videos, visit Segpay.com or the Segpay YouTube channel.
