LAS VEGAS—Porn Star Tweet announced today that is has acquired six-year-old adult entertainment news and gossip web platform Tattle.xxx. As part of the acquisition, the site will undergo a massive redesign and the addition of new consumer focused sections for gay and niche verticals.
Tattle.xxx is an adult entertainment consumer focused news and gossip platform with a different, more raw and consumer minded approach than traditional adult entertainment media, according to Porn Star Tweet. The site is the brain child of Simon Peters, who engaged Porn Star Tweet sister company Candid Brand to brand and develop the Tattle.xxx web platform, and later engaged Porn Star Tweet in a long term integration marketing agreement.
"Our ongoing relationship with Porn Star Tweet has been key to the success of Tattle.xxx as a platform," Peters said. "As a company Porn Star Tweet added instant credibility and through social media added reach that simply could not have been accomplished any other way. The relationship has been one of growth, imagination and ultimately excitement about the industry and thinking of new ways to reach consumers."
Tattle.xxx officially opened in June 2012, only months after the .XXX domain name extension had been launched by ICM Registry.
"We took some early knocks for embracing the .XXX platform from the adult entertainment industry, which like any other is somewhat frightened of change," Peters continued. "Ultimately the .XXX platform has proven to be one of our distinctions among other would-be adult entertainment news websites. We have seen a solid success utilizing the .XXX domain platform with top 10 organic results from search engines like Google, Bing, and of course, Search.XXX."
The more than four-year-old Porn Star Tweet is no stranger to developing media markets having lead the charge for adult entertainment on new social media platforms. Porn Star Tweet is a regular feature at consumer expos like Exxxotica and the AVN Adult Entertainment Expo, as well as industry events including Internext, XBIZ and The Phoenix Forum.
"In conversations with Tattle.xxx as to where each of our products were headed it became very evident that our vision of the future and our paths were so parallel that getting on the same path together was just logical," said Pete Housley of Porn Star Tweet. "This is not our first foray into media or publishing; my partner and brother Andrew and I have previously launched two successful print entertainment magazines in highly competitive markets. We're excited to include Tattle.XXX in our growing platform of media offerings and the abilities it brings us to help the companies and talent we work with on a daily basis."
In November 2012 Tattle.xxx appointed Pat Spinella as editor-in-chief, who will stay in an expanded role, while Peters will also play a continued roll on the platform as a contributing writer. Denise Kraft, also of Porn Star Tweet, has taken on the role of editor for the newly expanded sections focused on gay and niche consumer news. Other sections and team members will be announced as expansion continues.
"We've watched Patrick become the heart and soul of Tattle.xxx", said Andrew Housley of Candid Brand. "We had the opportunity to work with him closely as we've been the development arm of Tattle over the past few months, and despite his penchant for being a little bit of a 'hipster' we could see no one more suited to continue being the man behind the curtain. Denise presently operates our expanding NaughtyPR division. As a result, her knowledge of the gay, tranny, BBW and fetish markets is unmatched."
"As part of our acquisition we've just completed a comprehensive redesign of the entire Tattle.XXX platform," Andrew Housley continued. "The site is fresh and continuously updated 24 hours a day, 7 days a week as we have built in monitoring systems and unique abilities for talent, agents and newsmakers to provide us with up to the minute information."
Housley is banking on that together the companies will give consumers a unique look into the adult entertainment industry while offering companies and talent the opportunity to reach new consumer markets.
Consumers can follow Tattle on Twitter @Tattlexxx or on Facebook.
For more information, contact Pete Housley at [email protected].
