ATLANTA — MadisonAvenue.com has launched new functionality to allow advertisers to target their campaigns based on visitor orientation (sexual preference) and on a particular niche of content or offering.
“Now our advertisers have can target in any way possible. They can now target just visitors in the specific countries they want who are into exactly what they have to offer,” said company CEO Marc Womack.
According to Womack, the Visitor Orientation targeting is available on both of the company’s campaign types: Branded Campaigns, which use the advertiser’s creatives and Targeted House Ads, which use creatives created by MadisonAvenue.com.
"These are tough times and it’s more vital now than ever that advertisers are applying their money toward the campaigns which will generate the highest possible ROI for them and now we’re confident MadisonAvenue.com is their best bet because we enable them easily target by country, sexual orientation and niche," said Womack.
The company’s director of sales, Chi Lee, said the new functionality led to the redevelopment of the house ads offerings.
"Previously our house ads were quick, easy and inexpensive but lacked key features like geo-targeting," Lee said. "With the new iteration we still offer the ease and lower price point but now that is combined with all our targeting options.”
To celebrate this new functionality the company is offering 150,000 free visits from their currently under-development filler ads product for any purchase of a new Targeted House Ads campaign of $5,000 or more until the end of the month.
For more information on MadisonAvenue.com’s services for publishers, email [email protected].
For advertisers looking for traffic, email [email protected].
Publishers and Advertisers also may visit MadisonAvenue.com.
