LOS ANGELES—Fleshy has rebranded as Erojoy, a wellness brand with a broader product vision aimed at a more sophisticated, mainstream audience.
"This move takes the company beyond its original focus on male pleasure to introduce women's and couples’ toys, responding to consumer demand for mature, design-led intimacy products over novelty and shock value," the company said in its announcement.
Founded in 2022, Fleshy built its foundation in a crowded market by seeking to break stigmas and pushing sextech boundaries, Erojoy said. Through its engineering, the brand offers features such as AI-powered video sync to enhance intimate experiences.
"However, the conversation around sex has evolved beyond simply breaking taboos," the company said. "The sexual wellness industry has grown up. Modern shoppers no longer seek gimmicks or shock value. Instead, they prioritize discretion, aesthetics, and emotional connection."
The name change also reflects the company's effort to move away from being tied to an older, novelty-driven era. Building on a foundation of technical innovation and customer feedback, the rebrand also aims to take a more refined approach to pleasure, emphasizing holistic wellness and how intimacy feels, looks, and fits into everyday life
The brand overhall also reflects an expanded product focus, with new engineering efforts introducing interactive features for more immersive stimulation. The company aims to reach a wider audience with toys for women and couples, embracing more inclusive pleasure.
"Challenging the status quo in male sex toys with Fleshy was only the first step," said Cameron Garvie, CEO. "Erojoy is about what comes next. We are creating a brand people actually want to live with and products that deliver an empowering experience."
For more information and to view the company's full product line, visit erojoy.com.
