ATLANTA—Atlanta-based technology firm Brady Mills Agency has launched AgeWallet, a new plug-and-play solution meant to address an immediate crisis for online merchants in the high-risk, adult space: age verification.
AgeWallet has been in development for months and will be available to merchants in early November. Pilot merchant registration is now open at AgeWallet.com.
Earlier this summer, the U.S. Supreme Court upheld a Texas law requiring proof of age before allowing residents to access adult online content.
Similar laws are either on the books or being pursued in 23 states across the country. The Supreme Court decision sent a chill through the adult online industry, with many arguing that it violates free speech and individual rights.
A number of popular websites offering access to adult content have blocked user access in states requiring age verification, but similar regulations are being instituted worldwide, thus the need for age verification solutions.
AgeWallet allows online merchants of any size to implement a form of age verification on their sites immediately. The solution also enables consumers to purchase one password or key that will allow them to access hundreds of sites in the AgeWallet network without having to re-verify their age.
“The age verification crisis didn’t just expose a regulatory gap—it revealed a need for a scalable, privacy-first solution," said Brady Mills, founder and CEO of Brady Mills Agency. "We recognized the urgency and immediately committed our team to building something that would empower both users and publishers."
