NEW YORK, N.Y.—The Museum of Sex in New York City has partnered with sexual wellness brand Wicked Sensual Care to unveil Menopossible—a new storefront window installation spotlighting the simply timeless collection of personal lubricants designed for perimenopause and menopause.
The visual campaign seeks to bring menopause into the public eye, “literally and figuratively” and challenge stigmas. The installation features a sex-positive approach to midlife wellness, and the display also offers an age-inclusive, non-gendered, LGBTQ+ perspective.
“We are long overdue for open, empowering conversations about menopause,” said Jessica Drake, director of marketing and product development at Wicked Sensual Care. “Our Menopossible installation at the Museum of Sex helps normalize perimenopause and menopause while reframing this stage of life as one filled with possibility, not pause.”
Years in the making, Wicked Sensual Care’s simply timeless line is a comprehensive collection of vaginal moisturizers and lubricants developed specifically for the unique needs of those experiencing hormonal changes during and after menopause. According to Drake, the line was created in response to a major gap in the marketplace—and a societal silence around midlife intimacy.
“Since launching timeless, we’ve heard from countless people about the product’s impact on their relationships, self-esteem, and overall well-being,” she said. “It’s a privilege to create something that not only supports pleasure but also empowers people to prioritize their sexual health.”
Cassie Pendleton, director of business development at Wicked Sensual Care, echoed that sentiment, saying, “As Director of Business Development at Wicked Sensual Care, I’ve had the opportunity to see firsthand how impactful our timeless collection has been for our retail partners. Stores are experiencing real success with these products because shoppers—many of whom have never felt represented in this category before—are finally seeing themselves reflected on the shelves. Our partnership with the Museum of Sex is a powerful extension of that visibility. Together, we’re helping to shine a light on a time in people’s lives that deserves more attention, support, and celebration.”
The installation invites viewers to reconsider what aging looks like and who it includes.
“It’s time to lead menopause out from the shadows and into the light,” added Drake. “Every person with a vulva will experience this transition. Visibility and education are essential to ensuring they do so with dignity, knowledge, and pleasure. I am incredibly grateful to my simply timeless co-creator Cassie Pendleton, and to our team at Wicked Sensual Care for entrusting us to guide the trajectory of the company ever forward, creating purposeful products and providing consumers with the education they need to make the best decisions for their bodies.”
For more information, visit WickedSensualCare.com.
