NEW YORK—Virtue, touted by the Guardian as the new indie luxury "athlingerie" or "athletic lingerie," a gender-neutral brand, has been nominated for the 2025 AVN Awards' Best Lingerie/Apparel Line.
Said owner Yotam Solomon, "Receiving a nomination for Virtue in the AVN Award for Best Lingerie or Apparel Line is more than just an accolade, it’s a celebration of sex positivity. As the first genderless athlingerie brand, we believe that Virtue is not just clothing but a lifestyle that fosters honest conversations embracing individuality and personal truth. Our 'Free the Cheeks' campaign, highlighted by VICE News, aimed to challenge societal norms and create a space where adult actors and anyone can express their freedom without stigma. That is why the Hollywood Reporter covered our genderless jockstrap as the world’s first. We’re proud to be at the forefront of this movement, advocating for apparel that is for 'every body.'"
In other news, Solomon was a recent guest on the sex-positive LA podcast "Sapphire’s Earplay," where he proclaimed, "If you don't feel comfortable, you're never gonna feel empowered." Host Meghan Sapphire described the episode, "Virtue aims to redefine lingerie and intimate apparel by promoting inclusivity and self-expression. In our discussion, we explore the complexities of the fashion industry, the influence of social media, and the importance of creating products that cater to diverse body types and identities."
Listen to the interview here and on all major podcast providers.
For a complete list of nominees for AVN Awards, go here.
The 2025 AVN Awards Show is set to take place on Jan. 25, 2025, at Virgin Hotels Las Vegas, presented by MyFreeCams.
For more information on the 2025 AVN Awards, visit avn.com/awards. Follow AVN Awards on X and Instagram.
Follow Virtue on Instagram @thisisvirtue, X @ThisisVirtue,
