POMPANO BEACH, Fla.—M.D. Science Lab, makers of the iconic Swiss Navy brand, is now shipping orders of Salted Caramel Delight, the newest addition to its popular 4-in-1 Playful Flavors lubricant collection.
“We are excited to get our newest flavor into the hands of our customers,” said Briana Watkins, M.D. Science’s vice president of sales and marketing. “Our 4-in-1 Playful Flavors Salted Caramel Delight has been highly anticipated, and we’ve had so many buyers asking us to expand this bestselling collection. Our 4-in-1 Playful Flavors collection is fulfilling an important need in the current marketplace due to the increasing popularity of multi-purpose products and consumers looking to explore new experiences while being mindful of their budgets.”
In making its announcement, M.D. Science Lab said its innovators listened to buyers' and consumers' requests as well as looking to science when creating this newest flavor.
“Salted caramel was recently the subject of a university research study and was found to be one of the most compelling flavors available,” Watkins said.
The research results, published in the Journal of Consumer Research, found the sweet and savory combination of salted caramel to be physically addictive. Termed "Hedonistic Escalation," the study found a complex combination of flavors to be practically irresistible, with people craving flavors when layers of multiple tastes are involved, helping make salted caramel a powerful attractant.
Swiss Navy formulas are known for their FDA-regulated formulas. M.D. Science Lab took their development a step further by having a Fortune 500 food company create the realistic, sugar-free flavor.
All 4-in-1 Playful Flavors products can be used for lubrication, massage, warming temperature play, and for providing a unique edible experience.
For more information or to place your order for the newest 4-in-1 Playful Flavors addition, Salted Caramel Delight, visit swissnavy.com.
