HUNTINGTON BEACH, Calif.—Sportsheets was named ANME’s 2026 BDSM/Fetish Company of the Year, earning the honor for the third time and becoming the first company to win the award three consecutive years.
Following a successful showing at the ANME Founders Show, Sportsheets introduced its Signature Collection and welcomed customers to experience the next evolution of the brand. The show also marked the first ANME appearance for Donavon Dartez, Sportsheets’ new general manager, who met with retail partners throughout the event to discuss the company’s continued commitment to innovation, customer support, and long-term growth.
Julie Stewart, CEO of Sportsheets, said, "Being recognized as ANME’s BDSM/Fetish Company of the Year for a third consecutive year is an incredible milestone for Sportsheets. We are deeply grateful to ANME Founders and StorErotica for this incredible honor, and to our retail partners for their continued trust and support. This award reflects the passion of our team and our commitment to continually evolving both our products and the customer experience. ANME was the perfect opportunity to showcase where Sportsheets is headed next."
The Signature Collection debuted at ANME, featuring more than 20 new products alongside elevated versions of Sportsheets’ most recognized categories. The collection received a strong response from retailers. Customers praised the sophisticated new color palette, with Twilight Tease's rich blue emerging as an early favorite alongside the warm Dawn Dream brown and classic Midnight Muse black.
The collection also introduced an elevated packaging system designed to improve both shelf presence and the in-store shopping experience. A new foil-embossed Signature logo creates a premium, recognizable identity while remaining unmistakably Sportsheets. Every package has been redesigned with premium lifestyle imagery, expanded product information, detailed specifications, and QR codes linking directly to product demonstration videos, giving retail associates and consumers access to educational content right on the sales floor.
Emily Silva, director of product and merchandising, added, "Our vision for Signature extended far beyond introducing beautiful new products. We wanted every detail, from the materials and color palette to the packaging and educational resources, to help retailers tell the product story more effectively. The result is a collection that feels elevated while making it easier than ever for customers to shop with confidence."
Retailers also expressed excitement about seeing the Signature aesthetic expand to additional Sportsheets favorites, including the Door Jam Sex Sling and the Under the Bed Restraint System.
Kelly Sofferman, executive vice president of Sportsheets, expressed, "The response at ANME exceeded our expectations. Retailers immediately recognized the elevated presentation while appreciating that Signature still feels unmistakably Sportsheets. The addition of enhanced product details, premium imagery, and educational videos gives our partners stronger merchandising tools and creates a better shopping experience for consumers. We’re excited to continue introducing Signature throughout this quarter’s regional trade shows and customer events."
Signature Collection will continue its introduction throughout this quarter’s regional trade shows and customer events before shipping in August 2026.
For product information, pricing, or to place an order, contact [email protected].
Stay connected with Sportsheets at Sportsheets.com and follow @sportsheets on Instagram for the latest product news and company updates.
