HUNTINGTON BEACH, Calif.—Sportsheets has released a training video showcasing its newly-expanded Edge collection, hosted by brand ambassador Rin Musick.
The training video was created to provide buyers and retail teams with exclusive product insight and details as the expanded Edge collection begins shipping, with reorders already coming in after strong early sell-through.
Developed as part of Sportsheets' commitment to retail education, the award-nominated training series delivers in-depth insights across key Edge categories, highlighting product use, shelf differentiation, and updates such as new packaging and merchandising features. The training helps store staff speak confidently about product function, features, and customer positioning, leading to stronger recommendations and better in-store experiences. Led by Musick, the training combines approachable and experience-driven education with practical selling guidance.
Said Musick, "Education is what turns customer curiosity into confidence. This training was created to give retail teams real product understanding, how these tools are used, what makes them different, and how to talk about them in a way that feels informed, intentional, and exciting for the customer."
The Edge collection recently expanded with 15 new styles, including the first-of-its-kind Edge Spiked Punishment Mat, an innovative range of nipple toys, and an expanded assortment of insertable silicone paddles.
Kelly Sofferman, executive vice president of Sportsheets, said, "Education plays a critical role in the long-term success of a collection. When store teams understand product use, features, and presentation, it leads to more confident selling, better customer experiences, and stronger sell-through."
The Edge training video is now available to retail partners and sales teams on the Sportsheets YouTube channel. The video is designed to complement in-store merchandising, digital product listings, and ongoing staff education initiatives.
For more information about Edge, including pricing, assets and how to order, contact [email protected].
