HUNTINGTON BEACH, Calif.—Sportsheets announces the release of the newest training video created and hosted by Rin Musick, Sportsheets brand ambassador.
The video is the latest installment in Musick’s ongoing education series “designed to support retail partners, strengthen sales team knowledge, and empower buyers with a deeper understanding of Indica, the newest collection from Sex & Mischief,” a company spokesperson said.
The new training module gives viewers a comprehensive walk-through of the full Indica line, plus the expanded range of Silicone Cuffs in bright colors that are positioned to be strong year-round sellers.
In the video, “Musick guides retailers through the design intention behind each product, highlights craftsmanship details, and explains how the collection fits into current consumer trends. The video breaks down unique selling points, merchandising advantages, and customer-conversation tips that help teams confidently introduce Indica to their shoppers,” the spokesperson said.
“The Indica Collection was created in response to consumer demand for emerald toned bondage wear, and we delivered. Each piece is designed to be intentional, inviting, and connected to pleasure on the wearer’s terms. The lush gold and crystal accents add an elevated touch that sets the collection apart,” said Musick. “My goal with this training is to deliver clear, accessible insight that helps teams understand not just what each product does, but why it resonates with consumers. When retailers feel confident, customers feel confident.”
Designed for veteran buyers and new floor associates, the video simplifies “nuanced product knowledge” into practical guidance. Musick’s education series has become a relied-upon resource for retail teams seeking more than surface-level product features, the spokesperson said.
“Education is powerful. When teams understand the why behind a collection, they can create more meaningful conversations with their customers,” Musick added. “Indica is about soft structure, sensory detail, and approachable kink. I want this training to help retailers translate that feeling with clarity and authenticity.”
The Indica Collection, by Sex & Mischief, includes cutout cuffs, day collars, an expanded range of silicone cuffs in multiple colors and additional signature. The training video breaks down positioning suggestions, customer profiles and effective upsell paths for the entire assortment.
The training video is available now for retail and distribution partners through the official Sportsheets YouTube channel. View the full training video here on YouTube.
For additional educational materials or assistance, contact [email protected].
Follow Sportsheets on Instagram at @sportsheets and visit Sportsheets.com.
