LOS ANGELES/WASSERBILLIG, Luxembourg—pjur presented its newly launched Toy range at the 2025 ANME Founders Show.
The four products for toy use and care feature material-friendly formulations, easy usage and handling, and a clear strategic positioning within the sexual wellness category.
Alexander Giebel, CEO & founder of pjur, said, "With the Toy range, we are meeting an explicit need: reliable products for toy use and cleaning—safe, versatile, and in the premium quality pjur is known for. This brings relevance to the shelf and provides momentum for a growing segment."
The range consists of tailored products for specific requirements of toy usage:
• pjur Toy Glide - pjur’s first water-based lubricant specifically developed for use with masturbators. The hydrating formula delivers smooth, long-lasting lubrication and is safe to use with condoms and all erotic toys.
• pjur Toy Foam - A powerful yet gentle cleaning foam that is alcohol-free and dermatologically tested. It effectively removes even silicone-based lubricants and is suitable for all materials.
• pjur Toy Lube - This creamy hybrid formula doesn’t drip, allows for precise application, and provides long-lasting lubrication. It is formulated for toys made of latex, rubber, glass, or silicone.
• pjur Toy Clean - A gentle, alcohol-free cleaning spray without perfume. It removes residue and ensures hygienic cleanliness. It is dermatologically tested as well as odorless and neutral in taste.
In addition to presenting its Toy range, pjur was honored with the Sexual Enhancement Company of the Year award at the ANME.
For more information and an overview of pjur’s products, visit pjur.com.
