HAMBURG, Germany—pjur partnered with Olivia Jones’ Summer Party on July 8, reinforcing its commitment to diversity, openness, and inclusion in St. Pauli. Celebrating the Reeperbahn's 400th anniversary and 20 years of Kult Kieztouren, the brand engaged attendees with interactive on-site experiences.
As an official partner, pjur maintained a strong presence throughout the event. The brand was featured on flyers, the press wall, and drink menus, ensuring continuous visibility throughout the evening. A pjur prize wheel offered visitors the chance to answer a fun question and win prizes, while the pjur team engaged guests directly with products from the pjur Lust portfolio. pjur Sachets and SachetCards were also available at the entrance and in selected areas throughout the venue.
Said Jennifer Parry, brand director pjur, "It was wonderful to see how open and curious people were to engage with us. The prize wheel created a fun and approachable first point of contact, leading to many genuine conversations about intimacy, sexual wellbeing and our products. Encounters like these show how important it is to create spaces for open conversations."
Olivia Jones’ Summer Parties bring together guests from culture, media, politics, business, entertainment, and the LGBTQIA+ community. The event brings together a unique mix of personalities, Hamburg institutions, and a diverse audience to celebrate openness, tolerance and mutual respect.
For more information about Olivia Jones and Kult Kieztouren, visit Olivia-jones.de/en.
To learn more about pjur’s products, visit pjur.com.
