COLOGNE, Germany—Lubricant manufacturer pjur participated in the official after-show party for the 19th season finale of Let's Dance, supporting the event with a product sampling campaign.
Guests received goodie bags containing pjur 2Skin Full Body silicone-based anti-chafing gel and the pjur Organic Box, featuring pjur Organic Fresh and pjur Organic Care products. The product selection addressed topics such as body awareness and modern intimate care. Pjur was also featured in the event's communication materials, including a logo loop on the video screen and placement on the drink menu.
Through its presence at the season finale, pjur reached an audience spanning entertainment, lifestyle and social visibility, helping make topics surrounding intimacy and body awareness visible in a mainstream context. For pjur, participation in events such as the Let's Dance aftershow party underlines the importance of modern platforms where lifestyle and openness coexist, with sexual wellness increasingly becoming part of a broader conversation around body awareness and wellbeing.
To learn more about pjur’s products, visit pjur.com.
