COLOGNE, Germany/WASSERBILLIG, Luxembourg—pjur sponsored the anniversary edition of the Lambertz Monday Night, providing exclusive product samples in both standard and VIP in-room goodie bags. The brand experience was further enhanced by the newly introduced pjur Sachet Card dispenser, while prominent logo placement integrated pjur seamlessly into the venue design.
Alexander Giebel, CEO and founder of pjur, said, "Lambertz Monday Night has stood for style, joie de vivre, and extraordinary encounters for years. Being part of this anniversary as a sponsor of such a traditional yet modern event fits perfectly with pjur and our brand values."
Lambertz Monday Night is a renowned German society event held annually since 1998 on Monday evenings during the International Sweets and Biscuits Fair (ISM) in Cologne. Centered around its signature chocolate fashion show, the event celebrated its 25th anniversary on Monday, Feb. 2, under the theme "A Celebration of Sweetness, Glamour and fashion," hosted by Lambertz Group owner Hermann Bühlbecker.
Approximately 800 guests were expected, including around 300 national and international celebrities as well as prominent figures from business, politics, entertainment, sports, film, and media. The event was held for the first time at the MMC TV Studios in Cologne.
Event highlights included 30 runway designs crafted from chocolate, gingerbread, and other Lambertz products. The show was opened by international model and sustainability spokesperson Anna Hiltrop, a longtime brand ambassador and presence at the event. Additional models included Kim Hnizdo, Roxana Davison (ex-Miss World and daughter of Chris de Burgh), and actress Sila Sahin, with another standout moment marked by the appearance of La Toya Jackson.
Musical highlights were provided by the British band Hot Chocolate, famous worldwide in the 1970s and 1980s.
The guest list featured international VIPs, including U.S. actor Esai Morales (Mission: Impossible, Ozark) and Italian movie icon Ornella Muti. Also in attendance were top model Baptiste Giabiconi, long-time muse of Karl Lagerfeld, author and activist Dr. Auma Obama, Hollywood actor Ralf Möller (Gladiator), model Lottie Moss, former boxing world champion David Haye, and sports legends such as Jan Ullrich and Jens Lehmann. The guest list was rounded out by entrepreneur Lilly Becker and celebrity chef Johann Lafer.
For more information and an overview of pjur’s products, visit pjur.com.
