LAS VEGAS / WASSERBILLIG, Luxembourg—pjur recently wrapped up its showcase at Altitude Intimates in Las Vegas, held March 22–24, where the brand highlighted its latest product innovations during the show.
pjur's presentation focused on the introduction of pjur Man Lust, which debuted in North America at Altitude and was showcased to a broad professional audience for the first time.
The innovative pleasure gel pjur Man Lust is a water-based formulation with natural paracress (spilanthol) that takes effect within seconds, and provides an intense, tingling sensation that lasts up to 15 minutes. At the same time, the gel nourishes and refreshes the external intimate area, leaving the skin smooth and supple.
Many retail partners expressed, learning more about the product and praising both its concept and effectiveness as a strong addition to their range.
Even before the trade show, pjur was honored at the beginning of the year with the AVN Award as Best Lubricant Brand. The award ceremony took place as part of the Adult Novelty Expo (ANE), also in Las Vegas.
The award was accepted in person at the Altitude show. Alexander Giebel, CEO and founder of pjur, said, "The AVN Award 2026 is both recognition and motivation for us to consistently further develop our quality standards in product development. We thank everyone who contributed to this award and are pleased to now finally hold the award in our hands."
Learn more of pjur’s products at pjur.com. Find and follow the brand on Instagram, Facebook, and YouTube.
