PRAGUE/WASSERBILLIG, Luxembourg—pjur participated in the international B2B and B2C erotic trade fair Erofest Prague on April 10–11, which attracted an estimated 23,000 visitors, setting a new attendance record.
As part of the trade fair, pjur exhibited alongside its long-standing partner Fotion, an established provider of intimate products in the Czech Republic. The joint presentation took place at the Deep Love stand, organized by Fotion, with pjur supplying selected products and POS materials for the event.
Located close to the B2B area, pjur’s stand enjoyed strong visibility among business customers, generating steady interest in its products and fostering valuable industry discussions.
End consumers also responded very positively to the product portfolio on display. Sales during the trade fair developed strongly, with Woman Lust Intense attracting particularly high interest. Direct on site interaction enabled a tangible product experience while also providing valuable insights into visitor needs and expectations.
The successful appearance in Prague highlights the importance of combining a high-quality product portfolio, strong local partnerships, and an authentic presence close to the target audience for sustainable brand development.
To learn more about pjur’s products, visit pjur.com.
