CUXHAVEN, Germany—pjur and Orion have partnered to bring their brand experiece to Deichbrand Festival, one of Germany's largest music festivals.
With more than 55,000 attendees, pjur and Orion created interactive brand experiences throughout Deichbrand Festival. Visitors could sping a prize wheel to win products, including pjur SachetCards, and discover the brand in a fun, relaxed setting.
A mobile testing station welcomed visitors to discover the pjur Lust range and learn about the products directly on site. The program was complemented by pelvic floor classes with Birte Fulde, head of brand marketing at Orion, who shared knowledge about body awareness and sexual wellness in an understandable way, opening up new perspectives for visitors.
Specially designed temporary tattoos were also distributed to festival guests at the Orion booth. pjur contributed two designs, which proved popular with guests.
Jennifer Parry, brand director at pjur, said, "Our long-standing partnership with Orion enables us time and again to bring sexual wellness into new contexts and reach people in an authentic way. The Deichbrand Festival provided the perfect setting for this. Together, we were able to show that education, high-quality products and festival fun go perfectly hand in hand."
To learn more about pjur’s products, visit pjur.com.
