NEW YORK, N.Y./WASSERBILLIG, Luxembourg—Intimate product manufacturer pjur continues to expand its presence in the U.S. market with the addition of selected products to the shelves at fashion retail space Flying Solo in New York.
The pop-up placement is realized in collaboration with NOA exclusive distribution partner Lovehoney Group and “marks another step in strengthening international brand presence as well as direct engagement with end consumers,” a pjur representative said.
“Flying Solo is known for its curated selection of innovative and high-quality brands and offers an inspiring environment that perfectly aligns with pjur’s values,” the rep added. “The on-site presence makes the brand directly tangible and allows for targeted interaction with a style-conscious and discovery-driven audience.”
The store attracts an international, trend-oriented clientele that values quality and new experiences, according to pjur. The placement underlines the brand’s positioning and situates the brand in an environment defined by a curated brand experience. At the same time, pjur “gains additional visibility in a global mainstream hotspot and sets a clear signal for continued growth in the U.S. market,” the rep said.
At Flying Solo, pjur showcases key products from its portfolio including:
Pleasure gel pjur Man Lust, which enables men to experience arousal “more intensely and consciously,” the rep described. Its water-based formula with natural paracress (spilanthol) delivers a noticeable activating effect and an intense tingling sensation, lasting up to 15 minutes.
A counterpart to pjur Man Lust, pjur Woman Lust pleasure gel, which “supports targeted clitoral stimulation and allows women to intensify their arousal.” The water-based formulation provides a stimulating sensation that can last up to 15 minutes.
pjur Infinity water-based gel, which combines “an intense sensory experience with noticeable care benefits,” the pjur rep said. The water-based formulation is free from preservatives, parabens and glycerin. Visually, pjur Infinity also stands out in its elegant glass bottle—a stylish eye-catcher.
For more information on pjur products including those featured at Flying Solo, visit pjur.com.
