DÜSSELDORF, Germany / WASSERBILLIG, Luxembourg—pjur is an official sponsor of the Sex Now exhibition at the NRW-Forum Düsseldorf, bringing the brand and its products into an open dialogue about modern intimacy. Running from September 5, 2025, to May 3, 2026, the exhibition combines art, media, and talks.
In ten themed spaces, more than 400 objects will be on display, ranging from latex fashion to AI sex dolls. Highlights include the Fluffy Library, an ASMR installation with a tantra bed, interactive sexoscope stations, PorYes movies, femtasy audio plays, as well as formats exploring virtual relationships and AI toys.
Said Alain Bieber, Artistic Director of the NRW-Forum, "We want this exhibition to spark an open, humorous and forward-looking discourse about sex."
Alexander Giebel, CEO and founder of pjur, added, "Sex Now shares core values with pjur: education, empowerment, diversity, and innovation. Our partnership demonstrates how modern, open intimacy can be shaped responsibly."
In addition to being featured as an exhibition piece, pjur contributes to Sex Now in several ways: distributing sachet cards to visitors at selected events, making products available in the museum shop, and participating in a panel talk with Giebel in April 2026.
The Sex Now Exhibition will take place at NRW-Forum Düsseldorf, Ehrenhof 2, 40479 Düsseldorf, with around 80,000 visitors expected.
For more information about the exhibition, go here.
Check out pjur’s products at pjur.com.
