BERLIN—pjur partnered with artist Adam Ripley's Nagota exhibition, held in Berlin June 11–18.
pjur supported the art project and attended the opening of the exhibition, which explores themes of physicality, naturalness, and the connection between humans and their environment.
Curated by Anna Galeeva, the exhibition brought together photographic works created by Ripley over the course of approximately two decades. At its core was the human body as a natural part of its surroundings. The works invited visitors to view themes such as identity, vulnerability, beauty, and perception from new perspectives.
For pjur, the collaboration provided an opportunity to support a project that places self-determination and a respectful approach to the human body at its center. These are themes that have played an important role for the brand for many years.
The opening brought together guests from the fields of art, culture, and media, creating space for discussions about the exhibition itself as well as broader societal perspectives on physicality and intimacy.
The title Nagota is derived from the Proto-Slavic word "nagŭ" and refers to the uncovered state of the human body. The exhibition does not view nudity as provocation, but rather as an expression of openness and connection. In addition to Ripley's photographic works, the project also featured artistic contributions by Kristina Tarasova and Daniel Mais. Together, the works created a multi-layered dialogue about the human body and its relationship with the natural world.
By supporting Nagota, pjur continued its commitment to projects that encourage an open and respectful dialogue about intimacy and personal freedom. The partnership further underlines the brand’s aspiration to support cultural and social initiatives that open new perspectives and challenge established ways of thinking.
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